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From the archives: The secret to satisfied clients

On super busy days we sometimes have to think back to how customers are won and what keeps them coming back:

The secret to satisfied clients (Part 4 of "Will technology save your company?")

Our Most Popular Post

Our Most Popular Post: Machine Translation and the "Over Reverence Phenomenon"

After all these years, it is more true than ever... 

Moving from Trados?

Everyone has long been afraid of Trados—having to buy a tool from another translation company (as well as the information it might leak). However, the bottom line for linguists already invested and trained in Trados is that there is little incentive to invest in every new tool that appears. And when a company insists on a particular tool it just limits the pool of qualified and reasonably priced linguists. I can’t tell you how many times we encounter dejected vendors and project managers who simply can’t find the right translators because upper management declared that using an obscure tool would solve everyone’s problems.