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Wednesday, October 28, 2015


We all laughed about this. We all do a lot of humblebragging in this industry. :) 

Beware of Humblebragging About Yourself
...For example, “humblebragging” is a common way to respond to interview questions such as “What’s your greatest weakness?” (“I’m bad at saying no, so I end up helping other people too often.”)...

Tuesday, September 15, 2015

Why More and More Companies Are Ditching Performance Ratings

This article is a fascinating insight into the way we grade people, especially as our industry is attempting to force staff into elaborate systems to eliminate having to employ experienced localization professionals at all...

Why More and More Companies Are Ditching Performance Ratings

Friday, August 28, 2015

English for Singapore?

There’s no special written English only for Singapore. If you hear of "Singapore English" or "English for Singapore," that usually refers to spoken dialects and local informal speech.

For written materials, it is usually only a question of whether a company prefers U.S. or U.K. English spellings, but both are usually acceptable in Singapore. U.K. English has been the standard, but in recent decades U.S. English has also become common--especially among the younger generation.

Wednesday, July 29, 2015

Must read: I am fed up

This is worth reading for anyone who blogs for a company -> I am fed up

When I write something for the blog here at Admerix, I always have "not self-serving" and "not a gripe about the industry" at the top of the page. :)

What anyone in the industry needs to be is a trusted consultant who can guide a client through the localization process. However, it is always a struggle to resist being self-serving and self-referential.

I am fed up

...I'm fed up. Nothing tastes real or genuine anymore, and the best of writers pieces are soulless. I yearn for a good piece, written in such way that it will touch me and speak to me.
Marketing has taken over the net and everywhere you turn there are blogs and forums and job platforms all with the same goal in mind. marketing and advertisement, content for the SEO, content for renewal, content, content content...words to fill, like in a garbage chute. Words just thrown out, splattered, to make  the 350 words mark...

Tuesday, May 26, 2015

Are you really getting it?

A lot of Asian-language vendors, agencies, or even "teams" are scams in one way or another.

Often you'll get a group of 2-3 linguists trying to branch out on their own, taking on any project regardless of their ability to really do the job (and they'll disappear when pressed on quality issues). Then there are the professors who make extra cash by posing as a linguist while their students are assigned to do the actual work. And finally there are the scam resumes and corporate profiles from people using online translation to produce any language combination--always with disastrous consequences.

So they come to us--Asian language specialists and industry veterans. We are professional project managers who know how to handle the challenges and budgets of large, complex multilingual projects.

When your boss introduces unexpected changes mid-course to your localization project, we are used to this and know how to balance these stresses on an ongoing project. Try that with the scam agencies and teams that will just stop answering their emails when pressed!

One of the main advantages of Admerix is that we have teams of linguists—
most of whom are subject specialists and only work with Admerix. We ensure that they are up to date with the latest tools and can professionally communicate and provide feedback during projects. With specialist Asian language work, our depth of talent ensures that the resources match the task at hand for high quality and a smooth and successful project.

So make sure you are getting what you want. Put the right resources and the right management on your localization project. Alex, Ian and I are here to back you up every day.

Wednesday, February 25, 2015

What will you accomplish this year?

It is not too late into this new year to decide what we will accomplish this year.

What goals will you achieve? What goals will your company achieve? What will you do to add to your own resume?

Every good feeling of achievement we get at the end of the year will come from deciding and acting on these things starting right now.

Everyone at Admerix has been thinking about this. This year we are going to add value to our clients. We will complete more projects than ever before. And we will help our clients reach their own sales goals.

We all have to decide these things now and start taking action now. That's the best way to make 2015 the best year yet and make sure this year will stand out as one where we all made giant steps forward in our lives and careers.