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Sunday, April 8, 2012

Stop Attending Localization Conferences!

We have long thought localization conferences were places where people spend time lining up their next job or where localization CEOs try to put together "strategic partnerships" with other companies to create the illusion they are increasing sales.

So we were particularly interested in the wisdom in this article: So Many Conferences, So Little Return : ...Am I actually growing my business, or just satisfying my bottomless need for validation and approval? Am I actually delivering value to others, or just sitting in a corner trying to perfect myself? Am I actually connecting with my peers, or just playing dress up for the wrong audience? Am I actually part of a community, or just feeding into another ballwashing circlejerk of mutual glorification?...

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