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Wednesday, March 10, 2010

Your Thai projects are safe with Admerix

Considering the current events in Thailand, Admerix wanted to provide an update on the situation for Thai language projects.

Thailand's economy is still expanding with many businesses moving into this vibrant country. The future of the Thai consumer market is bright with a massive population of consumers and domestic consumption poised to soar. However, the outlook for the country’s security and political future--especially in Bangkok--continues to be less than optimistic.

Recently, several large localization projects have encountered communication and delivery difficulties. These instability and security issues have had many companies questioning whether their vital projects can be completed by vendors located within Thailand.

So how can you be certain your Thai projects will proceed on schedule and on budget?

Located in Singapore and with a large base of local resources, Admerix can apply industry standard management and quality assurance to Thai language work. With our access to and knowledge of the Thai market, we can also offer advice and insight on issues such as the following:

Availability of qualified subject specialist teams

While there are many Thais willing to give general translation a try, finding professionals with relevant experience and tools can be difficult--particularly on large-scale projects. Admerix has highly qualified teams of tested resources for even the largest and most challenging projects. Our large Thai team of linguists is expert in many subject specialties--medical, automotive, ERP/CRM, gaming, and elearning.

Terminology specialists

The Thai language is fraught with terminology issues. Even companies selling identical products frequently adopt different (and often confusing) terminology for seemingly commonplace terms. Admerix's knowledge of the Thai market ensures your projects will employ the most appropriate terminology.

Generationally acceptable usage

Acceptable tone and usage in Thai can vary widely depending on the degree of formality deemed acceptable by a business or organization. The tone of communications desired by younger businesses can vary widely from a business run by older, more conservative executives. Admerix helps companies navigate these difficult issues and produce a finished product that will fulfill clients needs in the Thai market.

DTP and formatting issues

Thai still remains one of the trickiest languages to deal with because of line-break issues, stacked tones and font size problems. Admerix has extensive experience in handling these types of issues in ERP/CRM, online software, and mobile devices.

Admerix's native British, American, and Australian project managers also speak and read Thai which adds a further level of quality control and oversight to projects.

If you are justifiably anxious about trusting your project to a Thailand-based company, Admerix can give you peace of mind in stable and transparent Singapore. Your Thai projects are in the best hands with Admerix.

We would be happy to answer any questions about our solutions for Thai and other Asian languages, so please don't hesitate to contact us. Email:

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