Press releases we see too often

Localization press releases and newsletters come fast and furious these days as those in the industry attempt to drum up business in the face of an uncertain future. Most of these efforts have very little to offer to clients or resources and many unintentionally demonstrate the odd thinking that pervades the industry.

Here are a few of types of press releases we have seen that make us smile (and sometimes shake our heads in disbelief):

Localization company congratulates itself for having a blog
(…shares favorite recipes of their accounting staff in an attempt to solve the problems of their clients)

Localization company appears at localization convention
(…where they spend the shareholders’ money speaking to other firms about options for future jobs once their own company goes broke)

Localization company in the U.S. boasts that they have a project manager who lasts more than six months
(…has been driven partially insane by sales though)

Focus on standards dooms LISA – as a result, GALA jumps on board the standards bandwagon
(…everyone know that bureaucracy equals quality, right?)

Localization company revamps its website
(…and it still looks no different than any other localization company site)

Localization company trumpets its new accounting system
(…now promises to pay translators after 6 months—if they complain enough)