So many year-end company newsletters (as well as company blogs) are simply a waste of time since they focus on the minutiae of a company's internal workings (staff profiles, cheery news about how the company fared in the past year, etc.). These are all things that no one cares about. In business, we all care about our own problems and how to solve them.
Considering that the only reason effort was put into newsletters and blogs was as a marketing activity to create consultative relationships with clients and adds value, it is amazing how anyone could think that company newsletters telling about staff member hobbies and recipes could be worth anyone's time.
As you can tell, we at Admerix have little patience for the traditional year end newsletters, so we decided to try to make a year-end message that does not focus on our performance and issues, but instead on our clients and the issues the localization industry is facing.
Take a look and let us know what you think: What Went Right and What Went Wrong At Your Company in 2010
Considering that the only reason effort was put into newsletters and blogs was as a marketing activity to create consultative relationships with clients and adds value, it is amazing how anyone could think that company newsletters telling about staff member hobbies and recipes could be worth anyone's time.
As you can tell, we at Admerix have little patience for the traditional year end newsletters, so we decided to try to make a year-end message that does not focus on our performance and issues, but instead on our clients and the issues the localization industry is facing.
Take a look and let us know what you think: What Went Right and What Went Wrong At Your Company in 2010
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